About the Project
Musician and influencer Chato approached me with a collaboration request from Dr. Martens, and together we developed a social-media campaign focused on the sandal models of the brand.
The origin of the brand and the aesthetics that go with it were very important to us. We deliberately worked with the “English brickstone” aesthetic, paired with the latin charm and charisma of the model.
Chato and I also produced further promotional material for the campaign, combining the Dr. Martens aesthetic with classic fashion photography.
